2018.08.22

BASF News on Its Official Website

The following content is cited from BASF Hexamoll DINCH Trusted Partner Project. The details please refer to the news section, BASF official website

Vinyl Tech Enterprise Co., Ltd, is a Taiwanese company producing vinyl flooring.

Two years ago, William Kang, General Manager of Vinyl Tech Enterprise Co., Ltd., discovered that his baby was most fascinated by playing games on the floor. This prompted Kang to pay attention to the safety of vinyl flooring.

“Children’s exploration of the world starts with touch, and young children spend most of their time playing right at the floor,” said Kang.

The key ingredient of vinyl flooring, apart from polyvinyl chloride (PVC), is plasticizer. “Plasticizer only accounts for 10% of vinyl flooring, but is one of the important factors that determine the safety performance, said Kang.explains Kirin Cheng, Supervisor Sales, Petrochemicals, Asia Pacific, BASF, and in charge of Vinyl Tech. In Taiwan, the food contamination scandals in recent years where phthalate plasticizer was found in food and beverages triggered people’s common fear even at the mention of plasticizer.

Vinyl Tech was founded by Kang’s father in the 1980s. In its early days of setup, it provided foundry services as an original equipment manufacturer to well-known vinyl flooring brands. Although the demand of global flooring industry experienced a decline in the past several years, vinyl floor, a product with relatively high efficiency of resource utilization, grew 20% annually.

Over a decade ago, Vinyl Tech started to develop its own brand. In a highly competitive market of the flooring business, Kang strived to find “blue ocean” opportunities by providing unique products. The safety challenges of plasticizer inspired him with an opportunity for product differentiation – finding a safe plasticizer for the vinyl flooring. It was then when he learned about Hexamoll DINCH, the trusted non-phthalate plasticizer by BASF, and since started their business cooperation.

In 2012, Vinyl Tech introduced flooring solutions containing Hexamoll DINCH to the market. “We are one of the first companies to introduce non-phthalate vinyl flooring in Europe, which is also the world’s biggest vinyl flooring market. Now, our European brand ‘ProjectFloors’ ranks among the top three bands there,” said Kang.